"No such thing as bad publicity"
While enjoying an amusing YouTube video depicting two Americans enacting their favorite piece of music from Bollywood culture, I noticed that the uploader of the video had provided a link to the original music video on YouTube
Since this link was provided in the description, traffic for the original Bollywood music video shot up past the million view milestone.
And then the video was removed. It is interesting to see how the increase of views and traffic lead to that clip’s demise. Unsurprisingly, this completely stumps that video’s viewership, but more importantly, it decreases audience awareness for that artist or producers’ brand in a world where content is increasingly struggling to find an audience in a tsunami of noise.
Various YouTube networks like Fullscreen, and even offsite curated sites like Metacafe are trying to solve this problem, by creating more focused network effects.
Magnasound Media apparently decided that since they couldn’t monetize that video as much as they’d like to (even if they claimed it as a YouTube asset, it would only generate “digital pennies”) it shouldn’t have any kind of exposure, for fear of “cheapening their intellectual property.”
That’s a guess on my part, but I have seen this rhetoric employed time and time again. It is interesting to see how the video game industry has embraced new models (despite some ocasional backlash) while Hollywood and their imitators generally frown upon digital traffic they cannot drive or directly monetize.
Perhaps their older models are so bent on directly controlling and monetizing destinations of content, that any new form of destination for content they cannot directly control actually frightens them.
posted 1 year ago